What kind of "poster" are you?
Are your posts optimistic, informative, realistic, airy fairy, funny, educational, practical or useful? Are they "chicken little" posts (the sky is always falling) or do you mix it up?
Are you posting a stream of content and getting no likes, replies or comments -- no shares, no retweets and no pins? This situation brings up questions about the content (is it missing your intended mark) or is it something more along the lines of doing social media marketing and forgetting the real purpose of social media -- to be social -- to connect, interact and develop some degree of relationship with people around content you both care about?
Listening! Listen so you can post about others. What does that mean? Well, who else are you paying attention to as you scan through your listening post and what ideas do they spark for you? Include their thoughts along with your own to add value and robustness to the conversation. Nothing replaces a really good listening structure for not only giving you something to talk about but helping you include others in the conversation.
Twitalyzer profile to see how you're doing. When it comes to Facebook, check your Insights and even consider your EdgeRank. Different social networks have a different sense of time and volume, there's some great advice over on Social Media Today that helps explain how often to post to different social networks and the four things you need to have to be successful. Lastly, remember to sprinkle your posts throughout optimal portions of the day so they don't all come at once. Use a scheduler like Hootsuite or Buffer to help you.
Be sure to mix it up. By that I mean to consider cross posting but not so much from within the platform you're on but between them. What are you finding on LinkedIn that would make a great post on Facebook? What posts from Facebook would make a great addition to Pinterest or what tweets really resonate that you could share on any of the other social networks where you hang out? AND what posts are you finding that you can bring onto your own blog and add value or bring in-house to your organization or agency for internal discussion and learning?
There's more you can do to increase your signal to noise ratio (Brian Solis gives great advice). I think of signal and noise like the old television sets where you often had snowy screen and very little picture versus today's HD television image. The former is noise, the latter is signal. So, take a moment to think about it, do a scan of your content from the past few weeks and see how you're doing.
In a nutshell:
- Revisit and pay attention to the sentiment of your own posts. Check it and make sure you are sending the messages you intend. Change up if needed.
- Set up and use a listening post to help you find and share great content and be sure to add value to it -- add your perspective, curiosity and experience.
- Be sure to follow more than the usual suspects (the same news generators) everyone else is following in your line of work or otherwise you'll find you're just re-arranging the same content -- unless you do the that awesome thing of adding value with each share. Some of the best and most engaging content comes from looking at happenings in other places completely different from your own and making connections to your own work.
- Make sure your posts are mostly signal, less noise.
- Lastly, decide what consistent means to you and then follow through with enough posts to keep it interesting but not so many that people stop paying attention or feel overwhelmed (and unfollow you).
What would you add? What are your best ways to monitor and adjust your own social media posts? What is useful to you when it comes to managing social media? Challenges? Wins? Tell me more :)