While scanning the bacn, I came across a Heath Brothers newsletter (you can sign up here) and I felt myself sit up in my chair and lean in toward my computer as I read the following statement.
"In [the book] Switch, we stress that what motivates people is emotion, not information. We cite John Kotter's "SEE-FEEL-CHANGE" model: People change because they see something that makes them feel something that gives them the desire to change."
What sparks for me is that we've known for a very long time that information alone is insufficient to achieve any kind of change, right? There's got to be something more. I like this model because it forces us to reconsider our informational and educational strategies, taking them a couple of steps further to nudge change.
One way to apply this way of thinking with technology in prevention is to put the abundance of creative, visual communications tools to work for us. For starters I like:
- Easely (online/app) a theme-based web app for visualizing data into infographics for sharing
- Animoto - (app) use photos on your smart phone to create a video with music and share it.
- Instagram (app) photo sharing app with tools to add effects
- Recite turns a quote into shareable goodness
- Wordle (online) turns text into a visual word cloud
- PicMonkey (online) photo editing with great filters, frames and effects
- PicStitch (app) a photo app that enables you to create a multi-image collage
The idea is to present visual information in a way that touches emotions and nudges action. One of the simplest ways to do that is pictures and pictures are one of the most shared bits of content you can produce. The online and mobile apps above make it so much more doable -- easy and fun.
Action: If you haven't tried it, try this simple action. Click over to Recite and create a visual quotation. Pick one of your favorite quotes and give it a go. Once you've made your masterpiece share it via your social networks like Pinterest, Twitter or Facebook (tag me please with @coyenator). It is easier than ever to produce meaningful visual content that is readily shareable with the opportunity to influence and engage people (remember see - feel - change). Most data bites I see (share, or create) don't have the feel-change part. I'm rethinking what I create and share, learning and adjusting as I know you are too.
What are you learning about sharing content online?
To what extent do you use (or see value in using) the SEE-FEEL-CHANGE approach?