Developing Capable Young People with H. Stephen Glenn (I know, that was a long time ago) but it became even more important to me (in terms of adult learners) when I learned two fundamental truths from the staff at the Southwest Prevention Center.
- Skilled, knowledgeable, local people best solve local problems.
- People support what they help create.
So, what is the Art of Engagement? Brian defines it as something that locks in an interaction or exchange meaning actions, reactions or transactions. I think of these as choice points which in social media include:
"If you love something, you share it. This isn't just about impressions; this is about expressions."What is shared experience? Our offline experience can (and should) become a shared online experience, right? The two are not mutually exclusive. In fact, it happens all the time. By way of simple example, on Monday this week, I posted a picture of Lucy (our Boston Terrier) mentioning how she makes my day better. A short time later 41 people had "liked" the photo and four commented on it. A simple shared experience. With technology our offline experiences can easily become a shared online experience and each one [action, reaction, transaction] builds on the others to create that collective index so that all these things together become our online identity -- our presence -- or in business terms -- our brand.
What do you share or see others sharing? Most of what I see posted from people in prevention (including my own posts) include:
- coalition meeting info
- news stories
- inspiring quotes
- bites of data
- promotional campaigns, PSAs
- links to products, posts or reports
- commentary, opinions and the occasional rant
"This is a new way of thinking.... you have to create the experiences you want people to have and share, and reinforce that through positive conditioning, so those are the things people find -- over and over again. To get people to share more positive things, you have to first make sure they have a positive experience."
What strikes you about this way of thinking/doing? Where have you seen social media working in a positively reinforcing way? What missed opportunities do you see? Let's give 'em something to talk about!
NOTE: More of Brian Solis work here. He writes about the impact of technology, culture and business but a lot of what he discusses has meaning for technology in prevention. One of his early books, Putting the Public Back in Public Relations taught me a lot about the social media shift and potential impact on the field of Public Relations and all of us who use that model in our work.