Wednesday, November 25, 2015

12 Things Community Coalition Members Can Do To Maximize Social Media

Most coalitions these days are aiming to figure out how to maximize social media but since most coalitions are also made up of adults who did not grow up with smart phones, iPods, or social media, (me too) we have a bit of challenge in adjusting our communications patterns.

I'm betting you and your coalition are already doing a lot of things that you can parlay into social media action. Here's my top twelve things community coalition members can do to maximize social media.

1. Get Started.  You can't be involved in social media conversations if you aren't involved with social media. Don't put it off.  It is no longer a question of IF you'll be involved with social media but WHEN and HOW you'll be involved.

2. Support the coalition's social media actions.  Your coalition will have a social media presence and you may be lucky enough to have a dedicated person taking the lead role in creating content and posting regularly.  However, one person alone is not enough. One voice is insufficient.  Speaking from experience, s/he will need coalition member support. What does that mean?  For starters, members can "like", comment, reply, retweet, and share posts.

3. Network your networks to share what you're learning as part of your coalition's work.  One of the most powerful aspects of social media is the ability to share exponentially.  The more coalition members that share coalition posts the more opportunity for other community members to see, respond and share the posts. Share and share often.


4. Give people something worth talking about.  The one thing you don't want is for your coalition voice to be the selfish equivalent of a bull horn spouting out links to big reports, lengthy studies, difficult to digest findings, or data -- big information pieces.  What I've seen (and heard) from community members is, "I already have a boat-load of material to read from my own work, I'm not reading all that stuff too". Learn to produce interesting micro-content, that is, little bites of attention-getting information that encourages social media action. Include a range of emotions in your content, after all, it is from the heart that change happens. 

5. Listen to each other in meetings with an ear toward insights or links or stories or anything that could jump start a conversation.  Back stories are always an interesting way to capture people's attention.  Part of your coalition meeting can be dedicated to just 5 minutes of conversation focused on a good question. Remember, don't quote other members unless you seek their permission, once you have it, go for it.  Refer back to number four.

6. Follow all your coalition members on the social media platforms where your coalition participates. Following each other and responding to posts helps grow relationships. The online and offline experiences give you plenty to "talk about" within the coalition and out in the greater community. Make connections.

7. Follow other people and groups who have a vested interest in what your coalition does. Share their posts with your members and their circles (scope of influence) with the intention to connect the dots. Following others provides a) an opportunity to engage and b) growth of your network and c) content you can share.

8. Don't preach. Don't judge. Enough said.

9. Be informed about local events and post about them. Remember to let people know why you appreciate what they've posted or how what they are doing relates to what your coalition does. Let every light shine.  Their success is your success.  Post about others - not just your coalition's actions or message. Most likely they'll return the favor and post yours to their networks.


10. Be curious.  Curiosity is your best friend when it comes to finding good content to share. When you see something from another coalition member or agency/organization, ask yourself, "how is this relevant to our mission or the heart of the coalition and community. Then respond with that.

11. Be relevant.  There's a lot going on in our communities so as you watch the local news or listen to the ratio or read the paper, notice what the top stories are and then practice number 10.  Get curious. What does that news story have to do with what your coalition is working on? Post something about that!

12. Be kind.  Let go of judgment and fear and aim for kindness. If we take a moment to stand in another's shoes, it can make a huge difference in our response. Be thoughtful and kind as you publish your posts. Assume the best in others and respond accordingly.

What else would you add to the list?  What has your coalition done using social media that has worked in your community? What have you  learned that you're willing to share?

Thursday, September 04, 2014

Seven Learnings for Remodeling Prevention

Have you ever remodeled a house?  Or a prevention system? Or been on the planning or receiving end of a big change initiative?

This is my first time being involved in remodeling a house and I've been taken by how similar my experience with remodeling a house is to the remodeling I'm seeing (and have experienced) in state prevention systems.  Here's my top seven learnings from this experience as it applies to prevention. What's your experience?

1. Its way harder than it looks. HGTV makes it all seem way more simple than it is.  Changing out the inside parts of a toilet seems like an easy task -- not so much!  Moving that electrical outlet seems like a simple tasks but the wiring from before isn't set up that way.  There are lots of decisions to be made and not all of them turn out as anticipated.

Prevention systems change his like this too.  Systems changes are complex and complicated, they often involve reorganizations and remixing in ways that feel stressful to those on the receiving end.  Perhaps your system is moving from program services to a public health model? Maybe you've been using risk and protective data and now you're looking at epidemiological data? What do we do with the old ways and how do we integrate the new ones?  Its way harder than it looks on the surface and everyone won't be happy with the final decision. Be kind and patient with the change makers, they have a really tough job.

2. There's always unseen challenges and opportunities. Doing this renovation has reminded me there are always things that happen we can't anticipate.  You prepare to haul out an old couch only to find a rat snake in the cushion!  Or you spray for spiders only to find a really BIG one slinking around on your newly painted wall!  Okay, systems aren't exactly like that but there are unseen helps and hindrances to creating systems change (just ask the healthcare folks who rolled out the Affordable Care Act!)  The main thing is to be as prepared as you can, open to the ideas and insights of others and then go with the flow.  See the silver lining in each challenge and then laugh often -- it helps keep your sanity and reduces stress :)

3. One change often creates the need for another. This kind of goes along with the previous one. See, this little house we're working on sat empty and the foundation settled so we had to go in a jack up parts of the floor.  What I learned is that this isn't as simple as it sounds because sometimes you lift one area only to find that little tiny 1/4 inch nudge affected a whole other area.  Systems changes are like this too.

A shift from coalition work to program delivery (or the reverse) makes a huge impact on training, relationships, and public expectations. A funding cut can put the network into a position where they simply can't deliver all that is needed or expected.  What seems like a simple systems shift to address a problem often turns into a mess or wicked mess.  We don't remodel people, just the house/system we/they work in.  Remodeling ourselves is whole other thing!


4. Relationships are everything.  It's so easy to get caught up in the details and tasks of remodeling when what's really important -- is the people.  My sister and brother-in-law along with kids, grandkids and friends have given generously of their time and talents and skills to help this renovation happen.  Calling and texting each other with updates and questions and ideas has been helpful in keeping information flowing. Systems change is like this too.

There are a lot of people involved in change initiatives and systems change and it is so easy for those intricately involved in the many conversations and actions to forget to communicate clearly and often with everyone else involved, especially those at the periphery. Feelings get hurt, affordances overlooked and resistance can rule the day.  It does us well when we can be authentic and open and honest with each other as the changes are being worked on. Social media can help with that if we'll give out and listen to little bursts of information (or full scale posts) to help keep everyone involved well informed.

5. How do we hold onto the old while creating the new.  Some people are really good at this.  You may be one or know someone who is really great at holding the existing condition in their head while working on the details of the new.  When it comes to renovating a house it can sometimes be a challenge to see something beautiful while walking through a house that is anything but beautiful at the moment.  It can be hard to see a big beautiful sliding glass door leading out onto a patio or deck while staring at a blank wall. Systems change is like that too.

It is can be tough to hold onto what IS while working on envisioning and creating something new or different. We won't always get to do what we'd like to do to strengthen and elevate prevention in the ways we have come to believe are necessary or needed but if we remain open to ideas as we go along we'll discover ideas that work, many far better than those original ones we had.

6. It always takes longer than we think it will.  We had hoped to be finished with the little house by Sept 17th when my sister is having surgery on her foot that's going to knock her out of the action for 12 weeks.  Finishing it all up may not happen and you know what, its okay. We'll keep going and see it through along with the help and support of family and friends.

You see, the bottom line is there is no such thing as -- done -- when it comes to prevention either, you know what I mean?  There is no final sign here and prevention is complete.  There is always more to be done in part because the conditions and people are always changing. What was a problem in the community yesterday may not be the same problem today.  And just when we think we've got a handle on it, the problem circles around again.  Such is life.


7. Work from the outside > in.  My brother-in-law has been reminding my sister and I that we need to work from outside to the inside.  We do the foundation and roofing before we texture and paint.  We build before we do the finish work.

In our way of seeing we need several things going on at the same time like while the wall compound dries we work on the cabinets or while others work on the roof we work on tiling the bathroom floor. However, we don't tile the floor until its been re-leveled.  I suppose it depends on the how you see it but at the end of the day it takes careful thinking on the sequence of things so we don't get the cart before the horse.

Same is true in any change initiative and this may be the single most challenging thing -- balancing the design and development amidst the rules and regulations and legislative sessions and funding streams. We need to do prevention, intervention and treatment while supporting recovery.  Its all important and needs to happen at the same time and yet some things do have a specific time and place.

Proactive prevention is creative acts of design and development.  It involves creating the conditions (outside) and nurturing the attributes (inside) that have heart and meaning for us.  Too often and too easily we can get bogged down or distracted by the problems or the data (negative) rather than solidly focused on the solutions (positive).  I'm finding tho that as long as we're working in the agreed upon direction, the outcome (a finished renovation) will happen.

That's my thoughts today.  What about you and your experience?

Tuesday, April 29, 2014

The Meaning of Life and Prevention

How often do you think about it? You know, the big question ... the meaning of life?  I didn't think about it much when I was younger but it seems the older I get the more I think about it.  You?

Jonathan Fields is doing amazing things.  This video is an inspiring compilation of some of the most thoughtful change-makers I know as part of The Good Life Project.  Their answers really will inspire and awaken you. How would answer?

For me, I was lucky to learn prevention from the many amazing people at the Southwest Prevention Center.  In those days we described prevention as a proactive process for nurturing personal attributes and creating community conditions where people come together to make good things happen (my paraphrased version).

To me this proactive process is all about the meaning of life.  As I see it, the meaning of life has a lot to do with setting an intention every day to be happy and make something good happen in some way. It may be as simple as a smile and warm greeting for the person at the drive-thru window or as complex as taking part in a big community project or policy change.  It means celebrating the people around us for the good they do. It  means noticing even the smallest of actions of those around us doing good and applying technology in prevention -- post photos, video and stories to our social networks to share and seed the good.

At the Southwest Prevention Center we always aimed to think systemically, to see connections and points of pattern interrupt where a new or different action would produce a massively good result. Thinking this way is really about large scale conditions. That always inspired and energized me, knowing that conditions matter and that we can actually adjust in ways where good things will naturally happen as a result of the conditions we create - a virtuous cycle instead of a vicious one). Still makes my tummy do flips.

What do you think?
What gives your life meaning and how is that aligned with your work in prevention? 

Tuesday, April 08, 2014

Emotion Over Information

How many models, methods and approaches are there for reaching the changes we imagine and dream of? How can our efforts be made more effective by enabling change to happen naturally or happen more quickly?

While scanning the bacn, I came across a  Heath Brothers newsletter (you can sign up here) and I felt myself sit up in my chair and lean in toward my computer as I read the following statement.

"In [the book] Switch, we stress that what motivates people is emotion, not information. We cite John Kotter's "SEE-FEEL-CHANGE" model: People change because they see something that makes them feel something that gives them the desire to change."

What sparks for me is that we've known for a very long time that information alone is insufficient to achieve any kind of change, right?  There's got to be something more.  I like this model because it forces us to reconsider our informational and educational strategies, taking them a couple of steps further to nudge change.

One way to apply this way of thinking with technology in prevention is to put the abundance of creative, visual communications tools to work for us.  For starters I like:

  1. Easely (online/app) a theme-based web app for visualizing data into infographics for sharing
  2. Animoto - (app) use photos on your smart phone to create a video with music and share it. 
  3. Instagram (app) photo sharing app with tools to add effects
  4. Recite turns a quote into shareable goodness
  5. Wordle (online) turns text into a visual word cloud 
  6. PicMonkey (online) photo editing with great filters, frames and effects
  7. PicStitch (app) a photo app that enables you to create a multi-image collage 

The idea is to present visual information in a way that touches emotions and nudges action.  One of the simplest ways to do that is pictures and pictures are one of the most shared bits of content you can produce.  The online and mobile apps above make it so much more doable -- easy and fun.

Action: If you haven't tried it, try this simple action.  Click over to Recite and create a visual quotation. Pick one of your favorite quotes and give it a go.  Once you've made your masterpiece share it via your social networks like Pinterest, Twitter or Facebook (tag me please with @coyenator).  It is easier than ever to produce meaningful visual content that is readily shareable with the opportunity to influence and engage people (remember see - feel - change).  Most data bites I see (share, or create) don't have the feel-change part.  I'm rethinking what I create and share, learning and adjusting as I know you are too.

What are you learning about sharing content online? 
To what extent do you use (or see value in using) the SEE-FEEL-CHANGE approach?

Tuesday, April 01, 2014

You Might Be Surprised

How often do you review your social media actions and interactions? No, not your data (although that's important too).   I mean how often do you actually go to your profile and scan your posts on Twitter, Facebook or wherever you show up online to get a sense of the flow and how others see your posts? Sometimes this little review can be really helpful in seeing your posts through the eyes of your followers.

What kind of "poster" are you?
Are your posts optimistic, informative, realistic, airy fairy, funny, educational, practical or useful? Are they "chicken little" posts (the sky is always falling) or do you mix it up?

Are you posting a stream of content and getting no likes, replies or comments -- no shares, no retweets and no pins?  This situation brings up questions about the content (is it missing your intended mark) or is it something more along the lines of doing social media marketing and forgetting the real purpose of social media -- to be social -- to connect, interact and develop some degree of relationship with people around content you both care about?

Three things to consider when you do your scan.

1. Notice your posts.  Are most of them complaints on the issues, negative remarks, pitty-potty moments, rants or otherwise a downer OR do you like to keep it positive and encouraging, or informative, or funny, etc. If you're like me there's a bit of everything but sometimes we can get caught in a crummy place and start sharing mostly the crummy crap (negative stuff). Confession: I just recently unfollowed a person I really like but whose posts were like rapid fire bad news bullets!  The last thing I need in my workday is the worst of the worst news. I know where to go to get that! I don't know how you feel but I find it is far better (and often challenging) to remain in a positive place -- lifting others and the world up.  That isn't to say you can't post about bad things that happen, or rant once in a while, just not most or every post.


2. While its fun to post about what you're doing it is also important to post about others and what they're doing, in fact it may be even more important to post about others. I see that I can do better at this.  Always posting about ourselves or churning out our well crafted and sometimes overused message is like going to a dinner party or event and having someone talk about themselves all evening, non-stop, hardly taking a breath so you can't get a word in edge-ways?  The cure?

Listening!  Listen so you can post about others.  What does that mean? Well, who else are you paying attention to as you scan through your listening post and what ideas do they spark for you? Include their thoughts along with your own to add value and robustness to the conversation.  Nothing replaces a really good listening structure for not only giving you something to talk about but helping you include others in the conversation.


3. What about consistency and volume?  Some argue that being consistent in your posting is a good thing - and it is. The ranking algorithms like consistency -- meaning that you post regularly AND interact across the full scale from likes, pins and retweets to replies, comments and shares. If you tweet, take a look at your Twitalyzer profile to see how you're doing.  When it comes to Facebook, check your Insights and even consider your EdgeRank.  Different social networks have a different sense of time and volume, there's some great advice over on Social Media Today that helps explain how often to post to different social networks and the four things you need to have to be successful.  Lastly, remember to sprinkle your posts throughout optimal portions of the day so they don't all come at once. Use a scheduler like Hootsuite or Buffer to help you.

Be sure to mix it up. By that I mean to consider cross posting but not so much from within the platform you're on but between them. What are you finding on LinkedIn that would make a great post on Facebook? What posts from Facebook would make a great addition to Pinterest or what tweets really resonate that you could share on any of the other social networks where you hang out?  AND what posts are you finding that you can bring onto your own blog and add value or bring in-house to your organization or agency for internal discussion and learning?

There's more you can do to increase your signal to noise ratio (Brian Solis gives great advice). I think of signal and noise like the old television sets where you often had snowy screen and very little picture versus today's HD television image.  The former is noise, the latter is signal. So, take a moment to think about it, do a scan of your content from the past few weeks and see how you're doing.


In a nutshell:

  • Revisit and pay attention to the sentiment of your own posts. Check it and make sure you are sending the messages you intend. Change up if needed.
  • Set up and use a listening post to help you find and share great content and be sure to add value to it -- add your perspective, curiosity and experience. 
  • Be sure to follow more than the usual suspects (the same news generators) everyone else is following in your line of work or otherwise you'll find you're just re-arranging the same content -- unless you do the that awesome thing of adding value with each share.  Some of the best and most engaging content comes from looking at happenings in other places completely different from your own and making connections to your own work. 
  • Make sure your posts are mostly signal, less noise. 
  • Lastly, decide what consistent means to you and then follow through with enough posts to keep it interesting but not so many that people stop paying attention or feel overwhelmed (and unfollow you).  

What would you add?  What are your best ways to monitor and adjust your own social media posts? What is useful to you when it comes to managing social media? Challenges? Wins?  Tell me more :)

Tuesday, March 25, 2014

Laughter at Work

Creative Commons: Eder Capobianco
Where has all the laughter gone?  There's an old saying that Laughter is the best medicine. I think its actually true. There's plenty of evidence like the Norman Cousins story of how he controlled his serious arthritic pain through laughing and actually got well.  In fact he says, "laughter puts the best in us to work" and that our "attitudes are powerful factors". If you don't know his story check it out (just click on "complete article" for the 3 pages).

There's a lot coming from brain science these days, neuroscience in particular, about how thoughts create our reality (reap what we sow) and how much our attitude affects our success.   Seems laughter is hand-in-hand with attitude.  In Norman Cousins day there wasn't such research.  His ideas and experiments were way out there but are now being validated through our ability to see and test for things we couldn't before - like we do now with fMRI.  While we don't know everything about why laughter works, one thing is very clear -- laughter increases the endorphins (happy chemicals) in our brain so we feel better when we laugh - a real natural high that reduces stress -- and who couldn't use less stress these days?

You don't need to wait until you're sick.  Have a preventive laugh

Start laughing here. What might those early conversations between dignitaries back in England and visitors to the New World have sounded like? Bob Newhart gives us a glimpse that is bound to make you laugh. Take a moment to increase those endorphins in your brain -- have a listen and a laugh and then there's more.

Knowing just this much about laughter, how do you (or could you) put laughter to work in your work? Here's three things to try and do add your ideas in the comments.

Start a new tradition for your routine meetings.  Open them with a funny cartoon, video clip or story. If you happen to be in charge and can bequeath such things, give those who share some laughter an extra half hour for lunch or some other cherished gift.  Maybe start a "laugh wall" in the break room and/or on an internal web page? Do your own experiment.  Try something that increases the laughter and see what difference it makes in your meetings and with your meeting outcomes. As you collect you'll have plenty of laughter to choose from to add into your trainings and presentations.

Trainings and Presentations
Speaking coach Linda Coles suggests to plan your funny bits and get to your first one in the first minute!  She also suggest to give people permission to laugh.  Sometimes the atmosphere is formal and serious and people hesitate to laugh so if you laugh your audience/participants will laugh along with you.  Use a funny video, cartoon or a funny story or line from your favorite movie to make a point.  Laughter is a helpful tension breaker and stress reliever and waker-upper (useful right after lunch). 

Social Media 
This may seem like a no-brainer but what better place to laugh along with your network or customers than through social media.  Its so easy since so much funny content is online these days from dance videos to babies laughing to comedy routines like the infamous Dave Grady conference call and I'm betting you've had that experience!  Its so easy to just grab the link and share with your circles (remember email is the place where good stuff goes to die so make it social).  Do you want them to share (retweet) with their circles too? Just ask.  Research shows when we ask we receive.

Jump in. 
Laughter puts the best in us to work, so how many ways can we make sure that we include laughter in our work?  How do you use laughter to raise people's spirits and energy?  What makes you laugh? How have you used laughter to break the tension or energize a group you're working with?

Wednesday, March 12, 2014

Four Building Blocks between Relationships and Influence

Influence flows from our relationships. It can flow both ways. Each of us influences others and we allow ourselves to be influenced by others as we learn and grow personally and professionally. If we expect others to hear us out, then we too have to be willing to suspend what we know long enough to listen and consider ideas that may be quite different from our own.  That doesn't mean we abandon what we know although that's possible. It simply means we are open to the ideas and experiences and wisdom of others. Like my friend and colleague Stephanie Nestlerode says, "Wisdom is wisdom, no matter the source".  

I've been thinking a lot about why individuals and organizations would want to actively engage in social media. From my perspective social media offers a way for people in prevention to not only inform and increase awareness but to also listen, learn and respond to people. Social media offers a creative outlet to host conversations that connect us in ways that establish a foundation for more.  I see four building blocks between the bookends of relationship and influence.  While our offline, face-to-face relationships are absolutely essential, our online relationships (and networks) are equally important in today's social media rich environment.  As I think about it, these four essential building blocks actually apply to both online and offline relationships.

Connection: Just like in any community or organization, making connections with people is the first step toward establishing relationships and it helps people feel a sense of belonging.  Connections lets us see possibilities for partnering, cooperating or collaborating that we might otherwise miss.  Without connections we find ourselves withdrawn, isolated and removed from the very community to which we would like to belong.  In social networks, our connections help us stay up with information, resources and news as well as provide insights into our work and the community. Our connections open doors to additional people and groups to which we can belong and serve.

Visibility: We can't connect with others if they can't see us (or we can't see them).  While a website used to be enough for an online presence, that's no longer true and hasn't been for quite some time.  Websites are essential but insufficient. Just like putting a sign out in front of your business helps attract customers, you'll also want to do far more if you want your business to thrive e.g., join local groups, support local causes, etc.  It is as important to be visible online as it is to be visible offline in the community. Being visible online opens possibilities for connecting and engaging with people.

Relevance: When is the last time prevention was the hot news of the day -- the lead headline in the local news?  What does it mean to draw relevance?  I got a chance to learn more about this from Dr. Paul Evensen who does an awesome job with this (podcast here).  He asks, what are the top four hot news items in your community that most everyone is concerned about? What is the relationship of prevention to these concerns? How do we keep our work relevant with all the competing sources?  We can't really expect people without prevention experience to make the connections, right? Take a few minutes to listen to Paul as he offers an example of making prevention relevant to the hot local news of the day and then try the activity yourself.  Prevention is our work and the onus is on us to draw the connections or be increasingly ignored, overlooked or tossed aside as irrelevant. When we can connect to the hot issues, hashtags and trends we can make the case between those things and prevention, strengthening our community's understanding.

Engagement: While outreach was once our aim, social media has shifted the landscape so that engagement is the ultimate action and metric.  We can be on social media, posting several times a day but if what we are posting isn't engaging, if people aren't liking, commenting, replying, retweeting or otherwise showing interest and taking action, then we've missed the mark. I find this is one of the most interesting and creative part of social media -- discovering the content, tone and perspective that will entice people to engage with us on the topics we care about.  Engagement takes us closer to influence.

So now what?  Here's a set of questions that may help.

  1. How connected am I (or are we)?  Just in sheer numbers, how many connections do you have? How are they growing? From an organizational view, do you have one person or one team that takes care of your social media or do others across the organization get involved to support and create a ripple effect?  
  2. How visible are you? Where? Is it working?  Is your organization still using email and print-based newsletters as your primary communications method? Ouch! Do people see your posts regularly? How many? How often? How recent? When you search on your name or organization, what comes up? Is it recent? Do you like what you see?
  3. How relevant are your posts to local and trending topics?  Are you able to make a case for prevention related to the hot news? How do you support others who do work that is relevant to yours?
  4. How much and what type of social media action are you getting? Simple likes or compelling comments and shares?

Let's talk. 
What needs to be added? What questions have helped you with building relationships?
Where has social media enabled you to establish relationships and exercise influence?
What obstacles have gotten in the way? How have you overcome them?