I'm betting you and your coalition are already doing a lot of things that you can parlay into social media action. Here's my top twelve things community coalition members can do to maximize social media.
1. Get Started. You can't be involved in social media conversations if you aren't involved with social media. Don't put it off. It is no longer a question of IF you'll be involved with social media but WHEN and HOW you'll be involved.
2. Support the coalition's social media actions. Your coalition will have a social media presence and you may be lucky enough to have a dedicated person taking the lead role in creating content and posting regularly. However, one person alone is not enough. One voice is insufficient. Speaking from experience, s/he will need coalition member support. What does that mean? For starters, members can "like", comment, reply, retweet, and share posts.
3. Network your networks to share what you're learning as part of your coalition's work. One of the most powerful aspects of social media is the ability to share exponentially. The more coalition members that share coalition posts the more opportunity for other community members to see, respond and share the posts. Share and share often.
5. Listen to each other in meetings with an ear toward insights or links or stories or anything that could jump start a conversation. Back stories are always an interesting way to capture people's attention. Part of your coalition meeting can be dedicated to just 5 minutes of conversation focused on a good question. Remember, don't quote other members unless you seek their permission, once you have it, go for it. Refer back to number four.
6. Follow all your coalition members on the social media platforms where your coalition participates. Following each other and responding to posts helps grow relationships. The online and offline experiences give you plenty to "talk about" within the coalition and out in the greater community. Make connections.
8. Don't preach. Don't judge. Enough said.
9. Be informed about local events and post about them. Remember to let people know why you appreciate what they've posted or how what they are doing relates to what your coalition does. Let every light shine. Their success is your success. Post about others - not just your coalition's actions or message. Most likely they'll return the favor and post yours to their networks.
11. Be relevant. There's a lot going on in our communities so as you watch the local news or listen to the ratio or read the paper, notice what the top stories are and then practice number 10. Get curious. What does that news story have to do with what your coalition is working on? Post something about that!
12. Be kind. Let go of judgment and fear and aim for kindness. If we take a moment to stand in another's shoes, it can make a huge difference in our response. Be thoughtful and kind as you publish your posts. Assume the best in others and respond accordingly.
What else would you add to the list? What has your coalition done using social media that has worked in your community? What have you learned that you're willing to share?